Where's My Ball

The Takeover

Posted 04/22/2008 at 4:45 PM  |  Comment?

Let the games begin. With the NBA Playoffs in full force, there's only about a month left before the WNBA season kicks off. That would draw crickets most years, but today both adidas and Gatorade announced that they have inked endorsement deals with Los Angeles Sparks player Candace Parker.

What does that mean for the league? For one, Parker is a star. Officially. And, for two, there's going to be a real presence surrounding her that's been absent from the women's league. Commercials. Events. Billboards. You're looking at the LBJ of the WNBA. Get excited.

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