Assessing This Kevin Rudolf Situation
Kevin Rudolf feat. Lil Wayne: "Let It Rock"
from the forthcoming Into The City
Hm. Currently the holder of the no. 11 slot on iTunes' Top Songs chart is this baffling rock release from new Cash Money signee, Kevin Rudolf. Released to iTunes more than six weeks ago, the song is rising like a rippling wave of genre crud. A friend called Rudolf Cash Money's very own Fuzzbubble, that ineffectual and suddenly-gone rock band Diddy attempted to foist upon our weary culture more than a decade ago via his "All About The Benjamins (Rock Remix)." That seems about right. Apparently Wayne met Rudolf working on music in Miami, perhaps at the Hit Factory or Circle House, where the aspiring rock star worked as an engineer or session musician or something of the sort. Here's the video, wherein Rudolf preens almost as hard as Wayne himself, guitar slung just so over his shoulder.
This is either smartest or lamest decision Baby has made in his nearly 15 years running Cash Money with brother Slim, rivaling Teena Marie's attempted comeback and the brutal TQ moment (remember this?) we all endured just as it looked like The Hot Boys were beginning to flame out. In truth, it's probably both: a cynical move that will sell records, diversify the label and also indulge Wayne's obsession with all things lousy guitar music of late (see his curious, race-charged performance with Kid Rock at this year's VMAs).
The song itself, on its face, is simple and a bit juvenile. Wayne's verse ("Wayne's World!") is all hiccuping glee. And the song's synthed-out, infectious Jock Jams! feel is an obvious explanation for why it's climbing up the only charts that matters right now. This is tween fodder all day. Kevin Rudolf, welcome to the party. Looking forward to never hearing from you again.
Tags: Kevin Rudolf, Lil Wayne
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Comments
1.
mario4rory says:
heard it once and was hooked..very good song!!!
12/14/2008 at 5:52 AM
2.
LeroyB13 says:
Honestly, this song is a SMASH hit. Kevin Rudolf as an artist/producer/songwriter and guitarist is a refreshing change to most of the music that hits the charts today.
Sean, I really suggest you do a little bit of research before you write a dip-shitted article.... find out more information about the artist rather then assuming Wayne met him at the studio and that's all it was.
09/25/2008 at 9:33 AM
3.
NEVERDIE says:
Kevin Rudolf's track "Let it Rock" is highly infectious, I think we will be hearing alot more from him. Gratz to Cash Money and Wayne for discovering and Championing a Star! What strike me most about the label is that they show that Entertaining people is the bottom line, not self importance... "Let it Rock" Lil Kev all the Way to #1
09/20/2008 at 4:58 AM