Vibe Confidential

Diddy Wants You To Drink Ciroc Vodka Or Die

Posted 10/24/2007 at 5:42 PM  |  1 comment/s

In his ongoing quest for world domination, Sean "Diddy" Combs is expanding his brand with a new joint venture with Diageo PLC's Ciroc vodka. Diddy locked up a 50/50 profit share agreement with the liquor company in exchange for developing the Ciroc vodka brand. Combs stands to pocket up to $100 million in the deal if all goes as planned and Ciroc blows up.

We're not mad at Diddy's hustle one bit. Hey, this brotha got a gang of mouths to feed! He needs multiple streams of income. We just wonder how long it's gonna take him to incorporate Ciroc into a song or make a YouTube video about it. Take that! Take that!

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